︎︎︎McDougall’s Fine Baking Goods
The story of the McDougall’s flour mill is a story of innovation. In 1875, Joseph Rank established what was to become the most iconic flour brand in the UK. In this case study, I explore how the brand can inject shots of that innovation back at its core and earn its spot in the digital battlegrounds of the 21st century.
#CSM #IdentityDesign #Strategy
The story of the McDougall’s flour mill is a story of innovation. In 1875, Joseph Rank established what was to become the most iconic flour brand in the UK. In this case study, I explore how the brand can inject shots of that innovation back at its core and earn its spot in the digital battlegrounds of the 21st century.
#CSM #IdentityDesign #Strategy
April 2020
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